October 11, 2023
Trilogy NextGen has signed on with Conference USA as the presenting sponsor of the 2023 CUSA Basketball Tipoff and Media Days, set to take place next Monday, Oct. 16, at the U.S. Space & Rocket Center in Huntsville, Ala. CUSA Commissioner Judy MacLeod, as well as head coaches and players from each program will be on hand to discuss and preview the upcoming 2023-24 men’s and women’s basketball seasons.
In addition to traditional press conferences and media availability, all participants will also take part in a live ESPN+ show, hosted by ESPN’s John Schriffen, which will be broadcast live on the ESPN+ platform beginning at 11 a.m. CT.
“Conference USA is excited to welcome Trilogy NextGen as the presenting partner of the CUSA Basketball Media Days,” said Chief Revenue Officer, Drew Mitchell. “Through this partnership, Trilogy NextGen will experience significant exposure and brand integration across one of our Conference’s most anticipated moments of the college basketball season. Coming off a Final Four appearance, an NIT Championship and CBI Championship from the 2023 college basketball campaign, Conference USA continues to build the strongest programs in all of college basketball, and relationships like this one with Trilogy NextGen will be vital to our continued success.”
As the event’s presenting sponsor, Trilogy NextGen will receive sponsor integration into all coverage surrounding the event, including activation on the ESPN+ live show and serving as presenting sponsor of the Tipoff Reception event for institution’s head coaches and administrators.
“Trilogy NextGen is pleased to present the 2023 CUSA Basketball Tipoff and Media Days in partnership with Conference USA to kick off the college basketball season,” said Parag Shah, President, Trilogy NextGen. “With our expertise in purpose-built, scalable wireless technologies, we look forward to sharing our Connected Campus solutions with Conference USA schools to enable essential connectivity for students, staff and visitors.”
Conference USA is returning to an in-person media day event for the first time since 2019, tipping off a partnership with the city of Huntsville that includes a multi-year agreement to host the league’s basketball championships, beginning in 2024.